Oct 28th 2020

How can gastronomy prepare itself for the Christmas season re-invented by the corona pandemic?

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Anna Wolthers

Christmas season is usually the time of the year where businesses in gastronomy enjoy increased traffic. Typically, a period filled with annual Christmas parties at work and dinner parties with friends and family is now a big unknown.

All we know is that his year is going to be different and we should prepare for it the best we can and adjust to the new post-corona reality.

Restaurants, cafes and other gastronomy businesses have been deeply affected by the pandemic and the lockdowns during the spring. Since then, we made a lot of adjustment to enable us to function in this new reality of social distancing. Face masks and sanitizer became integral parts of our everyday life, we have shifted towards take-away services and home cooking.

The government introduces further restrictions due to the development of the pandemic.

With the restrictions placed on social gathering and people opting to stay in rather than dine out, we will experience a new kind of Christmas season.

It doesn’t mean Christmas is cancelled!

We just need to find new ways to reconnect with our consumers and build connections on the local level.

Think local. Build connections with your customers and make yourself less vulnerable to disruptions and sudden changes.

The number of take-away orders has increased significantly during the pandemic

The pandemic has a significant impact on the global economy, a one that we are yet to get a full image of and the predictions are far from optimistic. We are expecting a massive financial crisis, disruptions to global production chains, slowing of the globalization and shifting towards local and national markets.

In the aftermath of the corona, small and medium-sized business are the ones who are the most vulnerable. Still, consumers all over the world responded with numerous initiatives to support their local businesses by buying gift cards and ordering take-away during the lockdown.

That is why building relationships with your local community can be a lifesaver for your business.

As a local business, you need to be authentic, unique and leave a personal touch. Make sure you stand out from the crowd and can be easily recognized.

The pandemic is a difficult time for restaurants. The owners make every effort not to lose customers.

There are numerous ways to do that:

· social media engagement

· loyalty cards and promotions

· partnerships and cooperation with other local businesses

· distinguishable packaging

· promotional and logo stickers

In the aftermath of the lockdowns, most restaurants offered a take-away service. You can use custom-made packaging with a logo and a unique design to leave a personal touch.

Another option, especially during the Christmas season would be to use small promotional items.

Stickers are a great way to go.

Personalized stickers for gastronomy are a quick and cheap way to stand out from the competition.

They can be cute, funny and stylish and are easy, quick and cheap to produce.

You can order stickers in a smaller amount, and they can be produced almost straight away.

They are a great advertising tool that can be used in many ways. For the Christmas season, you can get creative and make a special seasonal edition of Christmas themed funny stickers. It will allow you to give this little extra personal touch, bring a smile on someone’s face and build long-lasting relationships with your customers.

If you want to hear more and get some ideas best suited for your business, get in touch with us at:

+45 51945484


Book a free of charge consulting session with one of our advisers who can help you with the design and the logistics.

About the author

Anna Wolthers